Aces High Promotion was founded by Ron van Hal in 2008.

By then Ron had worked seven years for record/distribution company Suburban Marketing & Distribution as PR-manager Benelux for a lot of bands: The Offspring, Billy Idol, Juliette & The Licks, Nikki Sixx (Mötley Crüe), Nine Inch Nails, Tony Iommi (Black Sabbath), Dave Stewart (Eurythmics), Europe, Megadeth, Queensryche, Death Angel, Ike Turner, Manowar, Bruce Dickinson (Iron Maiden), Turbonegro, Marky Ramone, Brian Setzer/Stray Cats, Lordi, Rob Halford (Judas Priest), Social Distortion, Dinosaur Jr., Hellacopters, Cradle Of Filth, Anthrax, Gogol Bordello, Nightwish, Fiction Plane, The Devil’s Blood and Flogging Molly.